NetElixir released the an SEM "workbook" for retail search marketers to help them turbo charge their SEM program for 2009 holiday shopping season.
Here is the press coverage: http://www.internetretailer.com/dailyNews.asp?id=30925
There is wide consensus on the fact that 2009 holiday shopping season will be the most difficult one a retailer has experienced in decades. A marketer will have to be both creative as well as clinically efficient to do well.
Our workbook is NOT A THEORY MANUAL on SEM best practices. It is a workbook. Retail marketers have to take the pains of filling the tables/charts in the workbook. We firmly believe that just following the 10 tips mentioned in the workbook and solid execution will take care of efficiency issues for most retail marketers.
The workbook can be downloaded here: http://netelixir.com/contact.html
- Udayan Bose